Saskia Schmidt

Die für mich interessanteste Lecture war eindeutig die von Saskia Schmidt. Der erste Eindruck des Videos war eine extrem positive Überraschung für mich, da sie die Lecture sehr gut aufgebaut, visualisiert und strukturiert hat. Es war wirklich angenehm, ihr dabei zuzuhören, wie ihr Weg vom Studium zur Selbstständigkeit aussah. 

#08: 13&9 und INNOCAD

Anastasia und Martin Lesjak stellen in ihrem Vortrag von 13&9 (Produktdesignstudio) und Innocad (Architekturbüro) vor. Das Büro befindet sich in der Grazbachgasse im Golden Nugget, dieses wurde von ihnen selbst entworfen und geplant. Es ist eine transdisziplinäre Gemeinschaft. So ist auch ihr Büro in verschiedene Bereiche aufgeteilt: Architektur, Produkt Design, Sound Design und Research. Ihre Philosophie ist ganzheitlich – sie beschreiben sie als „New Holism“.

Sylwia Ulicka

Sylwia Ulicka starts with a short introduction of herself. She’s a designer, researcher and a professor with a focus on design and sustainability. 

Afterwards she directly dives into the first chapter of her lecture, sustainable development. First, she assumes that we all agree, that as humans and citizens we all desire to achieve sustainable development and that it’s of course not a new topic and I couldn’t agree more. Secondly, she quotes the first official definition of sustainable development from 1987 which said: 

„Sustainable development meets the needs of the present without compromising the ability of the future generations to meet their own needs.“ 

However this definition was not the beginning of the discussion – it was a result of various publications which raised awareness for the fragility of our eco system. Here she mentions for example Silent Spring by Rachel Carson or Limits to Growth by Club of Rome. 

Furthermore she explains the Agenda 21 by the United Nations, which is a plan of actions to be taken globally which was determined in 1992. She goes on with the Millennium Goals from 2000 and the SDGs from 2015 and the fact that none of these goals actually were accomplished. 

In the 90s the most influential idea of sustainability was defined – the idea that there is a balance of three different aspects: The ecological, the social and the economical aspect. This idea formed the well known Triangle of Sustainable Development and the rise of the  concept of Eco-Efficiency. 

Eco-Efficiency is the second chapter of her talk. She quotes:

„The eco-efficiency approach adds more value to goods and services by reducing the use of resources and decreasing the level of environmental pollution.“

The concept of eco-efficiency developed around the turn of the millennium. She also says that the idea of producing more with less, in order to satisfy the needs of everyone without exploiting too many natural resources became a paradigm. Furthermore, reducing, reusing and recycling through new technologies and inventions are the core of this concept. 

The idea of course has been supported by the business world and designers because obviously producing more with less sounds pretty great. Here she says: „We’ve trusted and relied on the premise that technological development will make the idea of sustainable development come true.“ 

However, I think we all know that, the concept has not delivered the expected results. Consumption trumped technological inventions and eco-efficiency. Here she lists some alarming facts about the evolution of our environment and points out that we are consuming the resources of 1,5 planets every year, with tendency to rise. 

Furthermore, I really liked the following point she makes: The concept of eco-efficiency maybe does not work because we didn’t question the idea of endless economic growth. It just doesn’t make sense that we aim endless economic growth on a planet with finite resources. 

After her third chapter, values of material culture, she goes on with „Objects of discomfort“, which is the name of a project Sylwia and her students worked on in the last years. „Objects of discomfort“ because the results of the project were artifacts which dealt with uncomfortable facts and statistics. She describes the objects as radical, provocative, critical, speculative, design-based, Mexican and of course uncomfortable. 

Afterwards she presents some of the objects and shares their website www.obetsoincomodos.com, which I highly recommend to have a look at!  

I have to say that I liked Sylwia’s talk the most. Her lecture was really interesting and I was very impressed by the work of her students. 

Culture oriented design

Mensch-Maschine Schnittstelle 

Es gibt zahlreiche Bücher zur interkulturellen Kommunikation. Hinweise wie man sich in fernen Ländern in Japan, China oder Indien zu verhalten hat. Beim Informations- und Kommunikationsaustausch zwischen Menschen sollte man nicht auf die Schnittstelle Mensch und Maschine vergessen. 

Die sogenannte Mensch-Maschine-Kommunikation unterscheidet sich nicht wesentlich, als die zum Menschen (außer, dass es eben eine Maschine und kein Mensch ist). In beiden Fällen werden die gleichen Regeln der kulturellen Prägung angewandt – gleich wie bei einer Kommunikation zwischen Menschen. In erster Linie geht es um den Austausch von Information, die Erfahrungen, die wir auf zwischenmenschlicher Ebene sammeln, lassen sich auch auf die der Kommunikation mit einer Maschine übertragen.

Interkulturelles User Interface Design 

Ich habe ich während meiner Bachelor-Arbeit mit dem Thema User Interface Design und User Experience Design auseinandergesetzt. Mein Bachelor-Thema war eine Umwelt-App, die helfen soll den eigenen CO2-Ausstoß im Überblick zu halten und zu reduzieren. Im Nachhinein, denke ich, dass ich die App auf Englisch gestaltet habe und nicht an andere Kulturen gedacht habe, war ein Fehler. Natürlich haben Menschen überall auf der Welt einen anderen Bezug zur Klimakrise als in Europa, dennoch finde ich es erschreckend, das Thema des interkulturellen User Interface Designs nicht auf den Bildschirm hatte. 

Kulturelle Prägung hat Einfluss auf die Interaktion des Benutzers mit dem Computer und dessen Analyse und Gestaltung. Es sind gelernte Verhaltensmuster, die unseren Umgang mit Maschinen beeinflussen. Für das interkulturelle User Interface Design sind diese Muster aber noch zu unkonkret. Es sind kulturelle Variablen nötig, die die kulturellen Aspekte in kleinere Einheiten aufteilen. Das TLCC-Modell enthält vier Gliederungen: Technik, Sprache, Kultur und Kognition. Generell gilt, dass das interkulturelle User Interface Design notwendig für die Verbesserung  der interkulturellen Gebrauchsfähigkeit von verschiedener Software ist – egal für welchen Bereich diese benötigt wird. 

To sum it up

Ein paar Gedanken zu den restlichen Lectures:

1_Andrey Sudarikov_ Playdisplay
Der erste Eindruck war – WOW! Wie kann ein Mensch in so kurzer Zeit so viel leisten! (Da wusste ich noch nicht, dass hinter ihm ein Team steht. – Trotzdem sehr beeindruckend!) Er präsentierte eindrucksvolle Projekte mit interaktiven Schnittstellen. Je größer, je imposanter, desto besser! 😉 Jedes seiner Projekte hat er auch mit Spaß kombiniert, ob das die individuellen Flieger waren, oder das Jump and Run Spiel. Insgesamt sehr schöne und beeindruckende Arbeiten!

3_Astrid Kury_Why Collaborate
Ich verstehe, warum vieler meiner Kollegen sich intensiver mit dieser Lecture auseinandergesetzt haben. Astrid Kury vermittelt wie wichtig es ist, mit anderen Menschen mit den unterschiedlichsten Hintergründen zu interagieren. Sie zeigt auf, dass Design viel mehr kann, wie zum Beispiel ein Projekt aus Spanien: „La Casa de Carlota“. Ihre Lecture hatte für mich eine Message: Zusammen lässt sich etwas Großartiges kreieren! 

5_Burcin Cem Arabacioglu_Sustainability from an Interior Design Perspective
Ich denke, dieses Thema trifft den Zahn der Zeit. Burcin Cem Arabacioglu behandelt in seinem Vortrag die Verantwortung der Nachhaltigkeit in den Händen der Designer. Ich finde auch den Gedanken sehr spannend, dass Städter das größere Potential haben, nachhaltiger zu leben, als Orte die weniger dicht besiedelt sind. Ich denke, dass heutzutage jeder in der Verantwortung ist sein Handeln zu reflektieren und in Bezug auf die Nachhaltigkeit zu hinterfragen.

6_Sylwia Ulicka_Questioning our material culture
Sylwia Ulicka behandelt in ihren Vortag das Thema Nachhaltigkeit, im Speziellen unsere Konsumgesellschaft. Ich beschäftige mich im Moment persönlich mit dem Thema, ich weiß, dass es einfacher klingt, als es ist. Ich denke, dass dieser Konsumdrang auch mit unserer kulturellen Prägung zusammenhängt. Ich finde gut, dass diese Themen in den Lectures behandelt werden.

7_Ursula Tischner_ Relating Systems Thinking and Design Symposium
Ich fand den Vortrag von Ursula Tischner beeindruckend, man spürt ihrer Bühnenpräsenz und ihr Engagement. Sie macht deutlich, dass wir mit unserem Konsumverhalten und unserer Ressourcen-Verschwendung unsere Erde zerstören. Sie zeigt aber auch Lösungsansätze, wie wir unser Verhalten ändern können. Man sollte bedenken, dass der Vortrag von 2015 ist und wir bereits das Jahr 2020 schreiben. Wir sollten uns mehr für unsere Umwelt einsetzen.

8_INNOCAD/13&9 Design_ Klanglicht Symposium
Anastasia und Martin Lesjak stellen Projekte und Ihr Architekturbüro vor, sie arbeiten in ihrem Studio transdisziplinär. Sie kombinieren Sound-, Produkt- und Interiordesign. Das Projekt, welches mich am meisten beeindruckte war das Zentrum für Solare Innovation. Ein tolles Beispiel für „Outside the box thinking“. 

Design Lectures_SS20

In this post you can read my personal statements to the Design Lectures.

For three of them, I made extra posts in earlier times.

#1 Andrey-Sudarikov

The lecturer told about his international exhibitions. I think it is awesome what this guy is designing and bringing up on ideas, but for me the project with the airport was a little bit irritating. Because aircraft or flying is an aspect we should not support in that way, designing with or for non-environmentally friendly products or services is not the best in my opinion. But I liked the project with the multimedia exhibition in a museum, because much more people take part and get education, if the museum is an experience. This has a positive effect to the society.

#2 Saskia Schmidt

Mr. Schmidt told a lot about self-employment and her way to there. She mentioned that networks are especially in self-employment very important and necessary. For her networks studying was very significant, because the best network consists of friends. I totally agree with the lecturer that creative work needs a free time space and time to think about something, therefore self-employment is a great solution.

#3 Astrid Kury

Inclusion is the vision of a world without barriers to the diversity of human beings.

I am very impressed from the project, which collaborates with people who live with Down’s Syndrome. The project works fine and develops great products. The motto is: Original design, original people! -> La Casa de Carlota

I really liked the sentence: “finding new ideas is easy, when very different brains work together, because I am also convinced that collaborations with different people from different subjects and fields have great potential.

#4 Florain Doppel-Prix

The lecturer was production manager at ARS ELECTRONICA and told some experiences in his lecture.

…content, not technology

…prototyping, but not rocket science

…budgets are crucial

…computers don’t make it easier

…40/40/20% rule (specific knowledge, common basic knowledge (Hausverstand), luck)

Learn stuff by doing

The more famous people get, the less you must scary, they were very helpful.

The lecturer gave a lot of tips to us, and I think I can profit from the most in life.

#5 Burcin-Cem-Arabacioglu

The lecturer talked about sustainable architecture and interior design, especially in Istanbul. It is very difficult to change the building-behavior of the people, because often they do not know why it should be sustainable. For me this lecture was not that interesting, maybe because I am not that interested in interior design.

#6 Sylwia-Ulicka

This lecture was also about sustainability and examples how to improve the world, but the lecture itself was not that good structured like the lecture from Ursula Tischner, and for me it was not that easy to follow her.

#7 Ursula Tischner

This lecture was very good structured. She presented in a very good way. The statistics were also very impressive. It is sad that the happiness is declining since the 1950s in the US, I think this is also true for other rich countries. People are getting richer, but less happy. This fact is very bad. Mrs. Tischner mentioned that the rich society have to dematerialize. 1% of our products are just in use after six months we bought the products; this is very inefficient and not good for our environmental issues. The Global Overshoot Day is every year earlier, so we really must act now.

To bring sustainability to the people she presented the “Sustainable Dance Floor Rotterdam” (Thefuntheory.com). By dancing power can be generated and by climbing on steps music comes out of the loudspeakers.

She introduced also her project, Sustainability Maker (innonatives.com), it is a crowdfunding platform, where you can solve challenges and problems, and you can benefit from this.

I was really impressed by this lecture, because she had a real practical approach to sustainability. I am also convinced that the people should get involved in this process of making a better world.

#8 Klanglicht Lecture INNOCAD

The transdisciplinary lab „INNOCAD“ involves Architecture, Interior Design, Sound Design, Product Design und Research. Projects like Golden Nugget, Visitor Center in Graz and the Dynamic Floor had been presented in the lecture. For me the Solar Innovation Center (Dubai/United Arab Emirates) was very interesting. Characteristics from nature got a new touch

For me as sound designer, the importance and consciousness of sound in the projects was very nice to hear, because Sound Design has not all the time the significance it needs.

#9 Radio Work by Wolfgang Schlag

Mr. Schlag was talking about the radio history, especially in Austria, and his work at OE1.

I agree with the lecturer that the radio will survive, not just for cooking, but also for getting right information and to educate people, who do not have the opportunity to other broadcast platforms like “spotify” or who just want to turn on the radio and do not want to search for information at the internet.

Wolfgang Schlag_RADIO WORK

Wolfgang Schlag talks about the emergence of radio, its significance as a mass medium and his experiences as a radio journalist.

On November 2, 1920 the first radio station went on air in Pittsburgh, sponsored and financed by large companies. The rise of radio was also clearly visible in numbers. At the beginning of the radio there were about 40 thousand listeners. Within only two years the number increased to 500 thousand listeners. The radio was the medium in which not only music, information and advertising was broadcast, it was much more, it also served for education. 

In 1924, the time had come for Austria as well, RAVAG was the only radio station at that time, but under the leadership of the National Socialists. During this time the radio was used for propaganda purposes.

But in 1967 that changed, the modern radio was born. Ö3 and Ö1 were founded, the radio stations’ themes were music, education and politics. Suddenly modern pop music and jazz resounded through the radio. It was the time of Woodstock. New Radioprogrammen were founded, like the „Musikbox“, of which Wolfgang Schlag was also a member. He reports on his experiences as a radio journalist.

To be honest, the reason why this lecture was so interesting for me was that I had not dealt yet with the medium radio. It was interesting to learn more about the history of radio. I also liked that he shared his personal experiences with us. Radio is still an essential part of our everyday life, but it has great competition from platforms like Spotify.  The hole Talk was really interesting and sympathetic.