WHAAM!-isation of visual culture: Conclusion

So let’s make a conclusion:

There are various comments and criticisms about the value of pop art in development of modern graphic design. No matter how much this postmodern period of art has helped techniques to degrade the consciousness of the meaning of art, it must be emphasized that, because of its everyday life, motive is at the very core of what people want, need, or use, inseparable from popular culture, which is no coincidence.

With its special yet simple, colorful and carefree features, pop art works are part of the practice of graphic design. Graphic design is a way of designing an end-to-end message that possesses its elements and principles as tools for successful visual communication. The pop artists knew how to create because they had already adopted a visual dictionary to create a visual message; most pop artists began their careers in commercial art. Warhol was a successful illustrator and graphic designer for the magazine; Ruscha was also a graphic designer, and James Rosenquist began his career as a billboard painter and the like. Because of the knowledge on art and practice of graphic design, when it comes to visual communication, pop art artists had an advantage over traditional artists, who created for the sake of the art itself.

Some like Jan Arsen (journalist), consider that the visual culture of today is unthinkable without thousands of photographs similar to the Warhol Polaroids of the rich and famous that served as the basis for some of his work. Arsen’s point of view is that one cannot “outgrow” pop art, because it will surely outlive us.

In my next blog, I will try to make a collection of pop art based typefaces.