International Design Discourse 1

Here is an overview of all the lectures from the International Design Discourse 1.

01 Design Lecture – Andrey Sudarikov

Andrey Sudarikov is a Russian designer and the founder of the design studio PlayDisplay. He works mainly in the field of interaction, AR and game design. In his lecture he will present some of his very impressive projects. For someone like me, who can do almost nothing in 3D, it is always fascinating to see what is possible. Especially the project at the airport in Singapore stuck in my mind

02 AbsolventInnen Lecture – Saskia Schmidt

The most interesting lecture for me was definitely that of Saskia Schmidt. The first impression of the video was an extremely positive surprise for me, because she built, visualized and structured the lecture very well. It was really pleasant to listen to her talk about what her path from study to independence looked like.

When things didn’t work out for her in Germany and Holland, she decided to come to Austria and became part of the IND11 course at the FH. But after she failed in programming, Saskia was allowed to do a lap of honor. But this gave her the opportunity to start an internship at En Garde. During this time she could learn a lot and took a lot with her. You can also see that in the projects she shows. At En Garde she designed invitations, brandings like for the Rostfest and a brochure for the children’s program of the playhouse).

Afterwards, Saskia Schmidt had the opportunity to do an internship at Studio Grau in Berlin. Studio Grau works in the field of packaging, branding, book design, etc. What she emphasized as particularly positive – Because Studio Grau is not a big design agency, she quickly got more responsibility and was allowed to realize projects for big clients as an intern. During her time in Berlin she also wrote her bachelor thesis “Museum Friedland”.

After finishing her Bachelor Saskia looked for a job. However, she soon left the agency where she could take over the art direction, because the cooperation just didn’t fit. She reduced her hours at the agency and started to work fluently at another agency (Von K Design), where her tasks included high fashion and branding.

However, the desire for independence did not let her go and she decided to leave her job and take the step into the unknown. But then, very surprisingly, a three-month project with En Garde came up.

After completing the project, which Saskia also presented in the lecture and which I particularly liked because of the Wes Anderson style, she finally wanted to start as a freelance designer. But then Saskia received a call from Berlin and was given the opportunity to represent her then boss at Studio Grau for four months, who was looking for a replacement due to her pregnancy. Saskia suddenly found herself in a different situation – she was not only supposed to design, but also had to take care of customers, employees, organizational matters, etc.

Afterwards she finally managed to become self-employed and Saskia became a freelancer in Graz. When she talks about it, she emphasizes how important the network she had built up was and that this laid the foundation for her self-employment. In addition, she also presents some of her projects and shows various designs (wine bottles, beer mats, a hairdresser redesign, etc.)

Finally she talks about the fact that the most beautiful network of friends is made up of friends – where I can only fully agree with her.

To sum up, I enjoyed the lecture very much, because it is always very interesting for me which path graduates of the FH take.

03 Design Lecture – Astrid Kury

Astrid Kury begins her presentation by asking what constitutes a collective interdisciplinary environment within which one is motivated to actively participate, and she concludes that working with others in a democratic society leads more quickly to unique ideas and the perfect balance between form and content, and also provides social cohesion and equal access.

As a cultural studies scholar and director of the Academy of Graz, she has always been confronted with the challenges of interdisciplinary work in the course of her career – it took some time for everyone to understand what someone from a particular discipline meant. It was difficult to find a generally understandable way of expressing herself, as everyone had an understanding of the respective subject area within the framework of her or his discipline and on the basis of her or his own previous knowledge. This is where the example of modernity came in. After this hurdle was overcome, the collaborative work developed into a self-runner, many new insights were gained through the networking of the different disciplines and the process offered more and more room for creativity.

The question of whether we want to enter into a dialogue and work together with experts from other disciplines is the same as the question of which world we would rather live in – a selfish, competitive one or a generous one, in which sharing ideas leads in the best case to joint success and a good cause. I agree with her, but with the reservation that it can of course also lead to conflicts, especially since interpersonal friction can often arise when many different people with different educational backgrounds meet, especially since these encounters are not organic.

What I find very exciting about her collaborative approach is that projects can be implemented that would be extremely time-consuming and challenging for a single person. Different approaches to a particular topic can paint a more coherent picture, just as collected data, as it increases, comes closer and closer to a normal distribution.

What also appeals to me personally is Astrid’s attitude to the fact that everyone can make a creative contribution to something. She encourages people to become aware of this and to contribute generously. She believes it is easier to generate innovative ideas when several brains are involved in their development. The advantage of collaboration is therefore that there is mutual exchange, it brings coherence to complexity and it benefits from sharing ideas and knowledge.

04 Design LectureFlorian Doppel-Prix

In his lecture “Is it art or can we toss it?” Florian Doppel-Prix will talk about projects in the field of exhibition design. His various works gave a good insight into the world of exhibition installations. Since exhibition design is not something I deal with intensively, it was very interesting for me to learn more about this field and the work in it.

05 Designmonat Graz Burcin Cem Arabacioglu

In his talk about sustainability in life and design, Burcin Cem Arabacioglu hits the nail on the head for me. He talks about how sustainable design can influence a sustainable life and that it is a responsibility of designers to bring sustainability to people. I think it’s a pity that it was difficult to follow the lecture because the tone was not ideal.

06 Designmonat Graz Sylwia Ulicka

The topic of sustainability is also taken up in the lecture by Sylwia Ulicka. She will once again address another aspect of this topic – our consumer behaviour. The researcher, designer and professor from Mexico presents her views in a very understandable way and I agree with her on many points.

07 Designmonat Graz Ursula Tischner

Ursula Tischner also talks about the importance of sustainability. She also addresses the lifespan of products that clearly contribute to our consumer behaviour. In her talk it becomes clear that the consumption of all these people contributes enormously to the consumption of resources.

08 Klanglicht Lecture – INNOCAD/13&9

In their lecture, Anastasia and Martin Lesjak will present their product design studio (13&9) and their architectural office (Innocad). What particularly impressed me is the office they designed and planned themselves, which is divided into different working areas (architecture/research/product design/sound design).

In their presentation, they present two projects that I would like to go into more detail about.

1 Solar Innovation Center

The Solar Innovation Center is a solar power plant in Dubai. The architecture of this building fascinates me and the interplay of light and color moods is incredible. For example, different architectural ideas and the use of mirrors and foils create different color spectra depending on the position of the sun (thus depending on the angle of incidence of the light and the time of day). As a result, the interior of the building shines in different subtle colours at any time of the day. The decision to keep the interior design and the walls of the Solar Innovation Center mostly plain white was a very good idea, as this makes the colour spectacle even more effective.

Another “feature” of the solar power plant is the sound system. Special sensors are used to create sound compositions to match the individual colors.

2 Architectural Fashion

For an exhibition in Berlin, Anastasia and Martin Lesjak have newly realized and interpreted three of their projects. The theme was the transformation of product design and architecture into fashion. Thus they presented the above-mentioned projects as pieces of clothing, or more precisely, dresses. They work with the different textures of materials and use haptics to turn their projects into unique pieces of clothing.

The lecture by Anastasia and Martin Lesjak was very interesting for me.

09 Design Lecture – Wolfgang Schlag

In his lecture “Radio Work” Wolfgang Schlag talks about the emergence of radio and how radio was able to establish itself as a mass medium. He also gives an insight into his experiences as a radio journalist.

The history of radio begins on November 2, 1920, the day on which the first radio program ever was broadcast in Pittsburgh. In the beginning, about 40,000 people listened to the radio. But within two years, this figure rose to 500,000 people.

In Austria, the career of radio began in 1924, when the first RAVAG programme was broadcast. National Socialists used the radio for propaganda purposes during the Second World War.

In 1967 another form of radio finally started in Austria. The radio stations Ö1 and Ö3, which we still know today, started. In this year, Woodstock was one of the events held. Ö3 focused at that time on playing different genres and jazz, for example, was spread throughout the country via the radio station. One program called “Music Box” was very special – provocative and radical – as Wolfgang Schlag, who himself became a member of Music Box in 1986, describes it. A special feature of the format was, for example, playing a record for a whole hour.

In his lecture, Wolfgang Schlag gives an insight into his time at Music Box and talks about his tasks and experiences as a radio journalist.

In 1990 Ö3 and Ö1 developed into the radio stations we know today. It was decided to dedicate Ö3 to modern pop music and to fill Ö1 with world music and socially critical and political topics.

For me it was especially exciting when Wolfgang Schlag spoke about his own experiences, for example during the time of Corona, and shared his own opinions about the “radio of the future”. I can only agree with his opinion that radio will not die out. Personally, I cannot imagine being without radio, something I only became aware of in the course of this lecture. I also believe that research work, summarizing the essence of information and journalism are pillars of our society, even if we are often not so aware of it.