LECTURE #01: ANDREY SUDARIKOV – PLAYDISPLAY

Andrey Sudarikov is a designer from Russia, founder and creative director of PlayDisplay company based in Moscow. In this lecture, he talked about four projects, creation processes, and the problems they encountered at the design stage.

Project №1. «Let your colours take flight»

The first project was prepared for the Shanghai airport and air show, which took place there in 2016. Visitors were invited to color the plane on paper and see how their drawing might look like on a real plane, using virtual reality and 3D.

The technical component is that a person paints a paper plane, puts it on a special table, where the camera scans the image, transforms it and places the resulting texture on a 3D model of the plane. Then this 3D model appears on the screen and we see a video of the flight with our drawing on the plane.

Prior to this project, Andrei already had experience with a similar project. It was a projection of drawings on cars.

Project №2. Interactive trampoline at Changi Airport in Singapore.

The prototype was a project that was created for the Russian airline company S7. The General Director of Changi Airport in Singapore liked the concept so much that he wanted the same for himself.

Essence of the project in gamification. A game that can be embedded in a business. The visitor can jump on the trampoline located in front of the screen and thus play the game, collect various chips, which will subsequently give a real advantage on the client’s flight card.

The technical component. The user wears a special belt equipped with a tracker that tracks the movement of the jump and sends the data to the game via Bluetooth.

Andrew also talked about how important it is to take into account all factors and create a design with a forecast for the worst or as close as possible conditions to reality. He showed this with an example of a problem that arose during the implementation phase of a project. Everything has stopped working just before the presentation. It turned out that Bluetooth data stopped sending a signal when there were too many people with Bluetooth enabled on the phones.

Project №3. Password victory “Stalingrad”.

This is a panoramic projection show created for the Museum of Memory in Volgograd city. The task was to attract the attention of visitors to the museum and history, to make the museum more interesting for visitors.

This is a huge virtual 3D model, a circular installation showing how Stalingrad looked during the war and nowadays. Due to this, the visitor is immersed as deeply as possible in the environment of the wars time.

The main problem here was rendering and time. Therefore, they reduced the number of polygons, made 3d people models static, put a strong musical composition in the foreground. In general, they reduced production details to the minimum possible at which customer costs and the level of quality remain balanced.

Project 4. Exhibition stand for the presentation of the Russian MIG-35 fighter aircraft.

Andrew was asked to talk about his favorite project,and he talked about the exhibition stand for the MIG-35 aircraft. I liked this project the most.

The presentation and the scene were very effectively invented. Behind a really standing aircraft is a large screen showing all the important characteristics and capabilities of this aircraft. I liked how the mood of serving is maintained.

The task was completely solved: technology, place, infographic style. Nuances such as lighting were taken into account. Since the presentation took place outdoors, it was decided to create a podium for the aircraft, the supporting structure and the LED screen. A special feature is that the screen is needed to create a special eaves, which casting a shadow on it to increase the contrast of the screen image and to solve glare in the sun. I was also surprised that the entire project was completed in three weeks! In a rather short and tight deadlines.

Also, the message went through the entire presentation that in any project it is important how the team interacts with each other and with the customer. How important it is to take into account the human factor, the customer himself and his understanding of the project and especially for international projects – cultural characteristics.

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