#01 von Andrey Sudarikov zum Thema “Playdisplay

Andrey Sudarikov is an interaction designer form Moscow. He his founder and creative director of a design studio called PlayDisplay. In his lecture he gives a detailed insight into three of his projects and talks not only about the production phase but also about how he’ve got these projects and how he would do things different today. All of these projects are interactive installations and using as well sensor-, virtually realty- or mixed reality- solutions. 

The interesting thing for me about his projects is, of cause the interaction part, but even more interesting is that they are mostly made for the Asian and Russian Market (interesting cultural effects) and take place on public places (like airports). He often uses game aspects and focus on an active participation of the visitors. As I also want to focus in my master thesis on projects like this, the lecture was really informative for me.

The first project he talks about is: “Let’s colour your flight” which took place at 

Singapore Air-Show 2016 ( https://playdisplay.com/en/projects/exhibitions-and-forums/let-your-colours-take-flight/).  This project bases on former project he did and evolved over the years to a big scaled project on the Singapore Airport. It’s about colouring a plane with pencil and paper and track it life via a camera to an 3d model of a plane on a screen. The visitors can see their own design on a virtual plane which takes off. He talks about technical issues, like reducing high polygon models, about lighting the 3d scene proper or how to create the right contour on the paper to track properly. 

The second project he talks about is an Interactive Trampoline for Changi Airport Singapore. https://www.youtube.com/watch?v=rBAwpBwUvgs .

It’s a follow-up project and again based on former work he did before  ( The project it bases on is: Interactive trampoline for “Picnic Afisha” https://playdisplay.com/en/projects/exhibitions-and-forums/the-interactive-trampoline-for-picnic-afisha/) This project is my personal favourite. They placed trampolines in the airport and the visitors could play a game and collect and interact with airport related items. While you jumped your movement was tracked by a belt, equipped with a Tracker (HTC Vive) and the position data were sent via Bluetooth into the game. While the testing phase they started adapting some details (reducing game time) to create a better user-experience. He also tells an anecdote about the day of presentation and when everything stopped working right before the project launch. It was caused by the trickiness of Bluetooth Data which stopped working when too many people and their smartphones were around. A very interesting lesson regarding own future projects. It’s about testing and evolving.

The third project he talks about is for a museum and an exhibition about Stalingrad. ( 

 https://www.youtube.com/watch?v=IVmCylimRmY&t=10s ).  They wanted to make history more interesting and encourage more people (especially young people) to join the exhibition and make it more touchable for them. So, they created an interactive installation in form of a huge circle projection. That way the visitor could feel more involved into the historical scene. He talks about reducing the details in production to a level where performance costs and details are balanced.

It was a really interesting lecture, because of all the details and insights. Highly recommended!