Andrey Sudarikov was talking about some of his projects, we decided on. Some days before his lecture we were able to vote for the topics we are interested in the most.
LECTURE #01: ANDREY SUDARIKOV – PLAYDISPLAY
Andrey Sudarikov is a designer from Russia, founder and creative director of PlayDisplay company based in Moscow. In this lecture, he talked about four projects, creation processes, and the problems they encountered at the design stage.
Project №1. «Let your colours take flight»
The first project was prepared for the Shanghai airport and air show, which took place there in 2016. Visitors were invited to color the plane on paper and see how their drawing might look like on a real plane, using virtual reality and 3D.
The technical component is that a person paints a paper plane, puts it on a special table, where the camera scans the image, transforms it and places the resulting texture on a 3D model of the plane. Then this 3D model appears on the screen and we see a video of the flight with our drawing on the plane.
Prior to this project, Andrei already had experience with a similar project. It was a projection of drawings on cars.
Project №2. Interactive trampoline at Changi Airport in Singapore.
The prototype was a project that was created for the Russian airline company S7. The General Director of Changi Airport in Singapore liked the concept so much that he wanted the same for himself.
Essence of the project in gamification. A game that can be embedded in a business. The visitor can jump on the trampoline located in front of the screen and thus play the game, collect various chips, which will subsequently give a real advantage on the client’s flight card.
The technical component. The user wears a special belt equipped with a tracker that tracks the movement of the jump and sends the data to the game via Bluetooth.
Andrew also talked about how important it is to take into account all factors and create a design with a forecast for the worst or as close as possible conditions to reality. He showed this with an example of a problem that arose during the implementation phase of a project. Everything has stopped working just before the presentation. It turned out that Bluetooth data stopped sending a signal when there were too many people with Bluetooth enabled on the phones.
Project №3. Password victory “Stalingrad”.
This is a panoramic projection show created for the Museum of Memory in Volgograd city. The task was to attract the attention of visitors to the museum and history, to make the museum more interesting for visitors.
This is a huge virtual 3D model, a circular installation showing how Stalingrad looked during the war and nowadays. Due to this, the visitor is immersed as deeply as possible in the environment of the wars time.
The main problem here was rendering and time. Therefore, they reduced the number of polygons, made 3d people models static, put a strong musical composition in the foreground. In general, they reduced production details to the minimum possible at which customer costs and the level of quality remain balanced.
Project №4. Exhibition stand for the presentation of the Russian MIG-35 fighter aircraft.
Andrew was asked to talk about his favorite project,and he talked about the exhibition stand for the MIG-35 aircraft. I liked this project the most.
The presentation and the scene were very effectively invented. Behind a really standing aircraft is a large screen showing all the important characteristics and capabilities of this aircraft. I liked how the mood of serving is maintained.
The task was completely solved: technology, place, infographic style. Nuances such as lighting were taken into account. Since the presentation took place outdoors, it was decided to create a podium for the aircraft, the supporting structure and the LED screen. A special feature is that the screen is needed to create a special eaves, which casting a shadow on it to increase the contrast of the screen image and to solve glare in the sun. I was also surprised that the entire project was completed in three weeks! In a rather short and tight deadlines.
Also, the message went through the entire presentation that in any project it is important how the team interacts with each other and with the customer. How important it is to take into account the human factor, the customer himself and his understanding of the project and especially for international projects – cultural characteristics.
Missing lectures
#1 Andrey Sudarikov: is a Russian designer doing mainly AR, Interaction and Game Design. He gave some insight about international projects he was doing. In all of his projects you could really engage and it is all about providing experiences.
#2 Astrid Kury: is the director of the »Akademie Graz« and the topic of her talk were »collaborations«. She was pointing out the importance of collaborations in our community. It enables you to create unique solutions and get new insights. As an example she mentions a collaborations between creatives and teenagers with down syndrome.
#4 Florian Doppel-Prix: was talking about the importance of working with a concept. You should include all aspects of perception when working on a project. Planing can be boring and exhausting, but it can also be a lot of fun as it’s a challenge for everyone involved.
#5 Burcin Cem Arabacioglu: is a professor based in Istanbul. In his lecture he ist talking about the rapidly increasing population and the fatal consequences of it. He points out that designers have the responsibility to educate others about sustainability. There is enough knowledge about building more sustainable cities, but many people just don’t care or think about it.
#6 Sylwia Ulicka: is a designer and lecturer from Puebla in Mexico. In her work she focuses on sustainability. She is appealing to us to question our modern material culture since we as designers have the power to make a change. She explains eco-efficiency as an approach that adds more value to goods and services by reducing the resources and decreasing the level of environmental pollution – to produce more with using up and polluting less.
#7 Ursula Tischner: and her team are looking for better ways to design sustainable systems. She explains that consumption has the biggest impact on global warming. Her goal is to produce more radical sustainable solutions and she is working on a platform that is called »Sustainability Maker«. I think it’s really interesting what she said about eco products: »People can buy eco products but use it in a way that is not eco at all«. (=overconsumption)
Lecture #9 Wolfgang Schlag
Wolfgang Schlag is working as a radio journalist at Ö1 in Austria. He is also involved in different projects at FH JOANNEUM. In October he is organizing the »Market of the future« festival in the Kunsthaus.
He started his lecture with the history of radio. In the 1920’s the first radio shows went on air in Pittsburgh. Soon after this radio became a new form of communication all over the world. In America radio started with up to 40.000 listeners, 2/3 years later they had 500.000 – 800.000 listeners, radio was very successful. They started with music, literature, educational programs and commercials.
In Austria radio started in 1924, it was state owned and called RAVAG. The topics were more or less the same than in America. In 1938 the radio was overtaken by force by the national socialists. Something similar happened also in 2000, when Austria had a right wing government (coalition between ÖVP and FPÖ) and members of the FPÖ took over the radio station in Klagenfurt.
Radio is politically a very important medium, even in times of television and internet. Wolfgang Schlag believes that radio will stay important in the future.
The history of modern radio started in Austria in 1967 with Ö3 (Pop radio station). Also Ö1 started in 1967. It was meant to play mainly classical music. deliver education in various forms (f. e. Broadcasting) and offer political information. The first political news on the radio came up during the Second World War, since people had to be informed about the ongoing political events.
1967 was a very interesting time regarding music. The modern Pop music started. Ö3 offered lots of different genres like Jazz and latin American music, but was mainly playing pop music. There was also a format called »Music Box“, which was a one hour program on the radio. It was a little bit radical and provocative and was f. e. playing the same record over and over again for one hour. Wolfgang Schlag joined the »Music Box« in 1986. He was especially interested in features (about social topics, strange guys,..).
In 1990 radio in Austria changed a lot. Ö3 got more commercial and less critical. There was more easy music and less other content. Ö1 on the other hand became a really colorful, cultural broadcasting station with critical programs about capitalism, globalization, environmental issues, healthcare, traveling and interesting people (not only prominent people, but also quite ordinary people with an interesting life). Ö1 was looking for »color sprinkles« all over Austria to communicate them to their listeners.
At some point in his life, Wolfgang Schlag wanted more than radio and started to do reportages for the television program »ARTE« for four years. Afterwards, he went back to Ö1, still fascinated about this job.
Ö1 is sitting in a so called »Funkhaus«, which is the second oldest of it’s kind in Europe. It was built by the Nazis and has a really great architecture. Now, at corona time, he is not working from the »Funkhaus« but doing home office. Everyone is producing their broadcasts at home and then they are put together to 24 hours of program.
Ö1 is about helping Austrians. With their program they are working on democracy, education but also on fun. Nowadays, it is more and more important to offer really good educational programs. Of course there is a lot of educational content on social media too, but on social media the orientation is missing. There are many fake news around that are hard to distinguish. Many of those fake new come directly from Russia, attempts to destabilize Europe.
Like Wolfgang Schlag I also think that radio will stay important in the future or at least I hope so.
International Design Discourse-Zusammenfassung
In diesem Blogbeitrag fasse ich alle Lectures aus „International Design Discourse“ zusammen. Insgesamt habe ich die Lectures sehr gerne angesehen, da sie wertvolle Einblicke in so viele verschiedene Bereiche geben. Besonders die Projekte, die in manchen Lectures vorgestellt wurden, sind sehr inspirierend und beeindruckend.
International Design Discourse – little summary
- Andrey Sudarikov: was a Russian designer which focussed on AR, Interaction and Game Design. He talked about very big and international design projects. A project which sticked to my mind the most was the one about the museum, where he tried to make exhibitions interesting for everyone.
- Saskia Schmidt: talked about her path of being a graphic designer and at the end about working independently. I loved her style of presentation and the insights and tipps she gave us.
- Astrid Kury: is the director of Akademie Graz and talked about how important it is to collaborate in our community. You can create unique solutions with different expertises, which is also important to me.
- Florian Doppel-Prix: he showed the importance of working with a concept. He gave some interesting insights of his projects and I really like his sentence about „everything is manageable“.
- Burcin Cem Arabacioglu: he made clear that designers have a great impact about presenting sustainability and passing it on to other people.
- Sylwia Ulicka: this lecture was unfortunately a bit hard to follow and I kinda struggled to get everything she said. But it was interesting to hear her opinion on material culture and that we should think and reflect about it more.
- Ursula Tischner: her talk was about the topic sustainability, and designing sustainable systems and that we as designers should integrate it more in our designs that people can rethink their actions.
- Anastasia and Martin Lesjak: they talked about their interdisciplinary studio in Graz and which projects they made so far. I liked the different fields they work in and how they for example combined architecture, exhibition design and fashion.
- Wolfgang Schlag: his lecture was about radio work and which was very interesting, because I don’t know a lot about it and its history. He also mentioned that he thinks radio will stay a long time even though there’s the Internet.
Klanglicht Symposium-INNOCAD und 13&9
Anastasija und Martin stellen in diesem Video das Architekturbüro Innocad und das Produktdesignstudio 13&9 vor. Die Arbeit der beiden Designer und deren Teams wurde mit vielen Awards ausgezeichnet. Bevor sie uns von drei sehr erfolgreichen Projekten erzählen, stellen sie ihre außergewöhnlichen und erwiesenen Arbeitsmethoden vor: Im der Arbeitsumgebung herrscht eine New Holism Mentalität. Diese zeichnet sich durch den transdisziplinären Zugang zu neuen Aufgabenstellungen aus. Dadurch und auch weil sie immer versuchen, sich auf alle Arten von Ergebnissen einzulassen, erzielen sie sehr innovative Resultate.
Questioning material culture-Sylwia Ulicka
Sylwia gave an interesting talk about social responsibility and the consumption culture that we live today. She is a designer, researcher and lecturer. What drives her as a designer and when leading her students is the search for more sustainable ways of living. She dives in into the topic by defining what sustainable development is:
„Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs.“
Work Work Balance-Saskia Schmidt
Saskia Schmidt spricht in ihrer Lecture über ihre Anfänge in der Designbranche. Dabei lernen wir nicht nur sie und ihren Weg kennen sondern auch einige ihrer Projekte.
Angefangen hat alles in einer (für deutsche Maßstäbe) Kleinstadt in Deutschland, wo sie eine Gestalter-Ausbildung abschloss. Leider hatte sie nicht das Gefühl, genug über Kreativität gelernt zu haben und deswegen entschließt sie sich, ein Studium zu beginnen. Der Studiengang IND zeigt ihr Möglichkeiten und Gestaltungsbereiche, in welchen man später tätig sein könnte. Der Bereich, der Saskia am meisten interessiert, ist Branding und Markenbildung.
#08 Klanglicht Lecture INNOCAD 13&9
INNOCAD 13&9 stellen in ihrer Lecture eine Reihe ihrer Projekte vor. Auch wenn das Hauptaugenmerk ihrer Arbeiten zumeist auf Architektur liegt, vereint all ihre Arbeiten die Kombination aus Architektur, Interior Design, Produkt Design, Sound Design und Research.